{"id":52,"date":"2021-04-26T11:04:00","date_gmt":"2021-04-26T11:04:00","guid":{"rendered":""},"modified":"2023-09-08T08:38:46","modified_gmt":"2023-09-08T15:38:46","slug":"7-effective-resources-for-women-owned-businesses","status":"publish","type":"post","link":"https:\/\/consultblackswan.com\/_blog\/2021\/04\/26\/7-effective-resources-for-women-owned-businesses\/","title":{"rendered":"7 Effective Resources For Women-Owned Businesses"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><span style=\"font-size: medium;\"><i style=\"mso-bidi-font-style: normal;\">Tips from Black Swan Consulting, Inc.<\/i><\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"background: white; font-size: medium; line-height: 107%; text-align: left;\">&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-size: medium;\"><span style=\"background: white; line-height: 107%; text-align: left;\">Despite <\/span><span style=\"background: white; line-height: 107%; text-align: left;\">prior setbacks, <\/span><span style=\"background: white; line-height: 107%; text-align: left;\">women-owned <\/span><span style=\"background: white; line-height: 107%; text-align: left;\">companies continue to make up <\/span><span style=\"background: white; line-height: 107%; text-align: left;\">an <\/span><span style=\"background: white; line-height: 107%; text-align: left;\">increasing percentage <\/span><span style=\"background: white; line-height: 107%; text-align: left;\">of <\/span><span style=\"background: white; line-height: 107%; text-align: left;\">all <\/span><span style=\"background: white; line-height: 107%; text-align: left;\">businesses in the United States. The increase in the number of self-employed women has resulted in a&nbsp;<\/span><span style=\"background: white; line-height: 107%; text-align: left;\">rise&nbsp;<\/span><span style=\"background: white; line-height: 107%; text-align: left;\">in the economic factor.<\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-size: medium;\"><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">As this economic <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">population <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">continues to <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">grow, several <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">organizations have <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">vowed <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">to assist the revolution. In <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">other words, <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">a <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">large number <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">of women-owned <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">companies <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">are being <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">founded <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">on a daily basis, and corporations are <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">actively promoting <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">the movement. <\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-size: medium;\"><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">We want to share some resources <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">that have <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">helped us along the way as a woman-owned company. Please feel free to <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">share <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">with others and spread the love. <\/span><b style=\"mso-bidi-font-weight: normal;\"><\/b><\/span><\/p>\n\n\n\n<p><b style=\"mso-bidi-font-weight: normal;\"><b style=\"font-size: large; mso-bidi-font-weight: normal;\"><u>U.S Small Business Administration (SBA).<\/u><\/b><\/b><\/p>\n\n\n\n<p><span style=\"font-size: medium;\"><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">The <a href=\"https:\/\/consultblackswan.com\/\" target=\"_blank\" rel=\"noopener\">Small Business Administration<\/a> (SBA) is the most significant federal agency for small business <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">support. <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">Minorities, women, <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">veterans, <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">and small businesses <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">are among <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">the <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">enterprises that <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">the SBA works <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">assists. <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\"><span style=\"mso-spacerun: yes;\">&nbsp;<\/span>Free business <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">advice is provided by partnering <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">organizations and experts <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">like <\/span><a href=\"https:\/\/www.score.org\/\"><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">SCORE<\/span><\/a><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\"> where you can find a mentor. <\/span>You may find a <a href=\"https:\/\/www.sba.gov\/partners\/lenders\/microloan-program\/list-lenders\">small business administration lender<\/a> near you to help fund your business, qualify to <a href=\"https:\/\/www.sba.gov\/federal-contracting\/contracting-guide\/how-win-contracts\">win small business contracts<\/a>, and much more.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span><span style=\"line-height: 107%; mso-fareast-font-family: Arial;\">They provide a wide variety of educational <\/span><a href=\"https:\/\/www.sba.gov\/starting-business\/how-start-business\/find-mentor-or-counselor\/womens-business-resources\"><span style=\"line-height: 107%; mso-fareast-font-family: Arial;\">resources to help women in business<\/span><\/a><span style=\"line-height: 107%; mso-fareast-font-family: Arial;\">, as well as <\/span><span style=\"line-height: 107%; mso-fareast-font-family: Arial;\">education about funding options.<\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-size: medium; line-height: 107%; mso-fareast-font-family: Arial;\">&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-size: medium;\"><b style=\"mso-bidi-font-weight: normal;\"><u>Nevada Women&#8217;s Business Center (NWBC)<\/u><\/b><\/span><\/p>\n\n\n\n<p><span style=\"font-size: medium;\">The <a href=\"https:\/\/nevadawbc.org\/\">Nevada Women&#8217;s Business Center<\/a> helps women succeed in businesses by providing business development, marketing advice, entrepreneurial training, and financing opportunities. The Nevada Women\u2019s Business Center is funded in part through a Cooperative Agreement with the U.S. Small Business Administration.<\/span> <span style=\"font-size: medium;\"><span style=\"line-height: 107%; mso-fareast-font-family: Arial;\">They are dedicated to the development, empowerment, and success of women and minority entrepreneurs in the state of Nevada. <\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-size: medium; line-height: 107%; mso-fareast-font-family: Arial;\">&nbsp;<\/span><\/p>\n\n\n\n<p><b style=\"mso-bidi-font-weight: normal;\"><u><span style=\"font-size: medium;\">Minority Business Development Agency (MBDA) Enterprising Women of Color<span style=\"mso-spacerun: yes;\">&nbsp; <\/span>(EWOC)<\/span><\/u><\/b><\/p>\n\n\n\n<p><span style=\"font-size: medium;\"><a href=\"https:\/\/www.mbda.gov\/enterprising-women-of-color\"><span style=\"line-height: 107%; mso-fareast-font-family: Arial;\">Enterprising Women of Color (EWOC)<\/span><\/a> <span style=\"line-height: 107%; mso-fareast-font-family: Arial;\">was created by <\/span><span style=\"line-height: 107%; mso-fareast-font-family: Arial;\">the Minority Business Development Agency (<\/span><a href=\"https:\/\/www.mbda.gov\/\"><span style=\"line-height: 107%; mso-fareast-font-family: Arial;\">MBDA<\/span><\/a><span style=\"line-height: 107%; mso-fareast-font-family: Arial;\">) to <\/span><span style=\"line-height: 107%; mso-fareast-font-family: Arial;\">concentrate <\/span><span style=\"line-height: 107%; mso-fareast-font-family: Arial;\">on the <\/span><span style=\"line-height: 107%; mso-fareast-font-family: Arial;\">rapidly growing <\/span><span style=\"line-height: 107%; mso-fareast-font-family: Arial;\">minority women entrepreneur <\/span><span style=\"line-height: 107%; mso-fareast-font-family: Arial;\">community <\/span><span style=\"line-height: 107%; mso-fareast-font-family: Arial;\">as a revenue <\/span><span style=\"line-height: 107%; mso-fareast-font-family: Arial;\">driver <\/span><span style=\"line-height: 107%; mso-fareast-font-family: Arial;\">for families, communities, and the nation.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span><\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-size: medium;\"><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">Minority women <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">make up <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">the fastest-growing <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">segment <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">of the <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">entrepreneur <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">community. Despite <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">the <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">fact that <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">many women are making <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">significant progress <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">in the business world, they <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">nevertheless <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">face <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">challenges <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">as entrepreneurs. By <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">promoting <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">efforts to advance women&#8217;s equality and <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">foster <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">women&#8217;s economic <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">development <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">programming, MBDA <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">acts <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">as an advocate for women&#8217;s economic empowerment. EWOC&#8217;s <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">mission <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">is to <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">help <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">women <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">around <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">the world <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">realize <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">their economic potential.<\/span><\/span><\/p>\n\n\n\n<p><span style=\"background: white; font-size: medium; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">&nbsp;<\/span><\/p>\n\n\n\n<p><b style=\"mso-bidi-font-weight: normal;\"><u><span style=\"font-size: medium;\">Black Swan Consulting Inc. (BSCI)<\/span><\/u><\/b><\/p>\n\n\n\n<p><span style=\"font-size: medium;\"><a href=\"https:\/\/consultblackswan.com\/\">Black Swan Consulting Inc.<\/a> provides business consulting and advisory services to small and medium sized enterprises. 85% of the clients that we have served are <a href=\"https:\/\/consultblackswan.com\/\" target=\"_blank\" rel=\"noopener\">women-owned enterprises<\/a>. <span style=\"line-height: 107%; mso-fareast-font-family: Arial;\">Our CEO and Executive Director have over 20 years of corporate experience and understand the complexities of running a company.<\/span> <span style=\"line-height: 107%; mso-fareast-font-family: Arial;\">She is an excellent resource for strategic business planning and financial planning &amp; analysis, which includes forecasting sales and expenses and developing pricing strategies. <\/span>Additionally, <span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">she is also well-versed in the requirements for various business certifications, and how to apply for them.<\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-size: medium;\"><span style=\"line-height: 107%; mso-fareast-font-family: Arial;\">Under the MBDA COVID-19 Recovery Initiative, which was awarded to M. Gill &amp; Associates, Inc. in the State of Florida, BSCI provides <\/span><a href=\"https:\/\/blackswaneventsinc.com\/covid19\"><span style=\"line-height: 107%; mso-fareast-font-family: Arial;\">technical assistance<\/span><\/a><span style=\"line-height: 107%; mso-fareast-font-family: Arial;\"> to businesses in Broward County and East Miami.<\/span><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p><b style=\"mso-bidi-font-weight: normal;\"><u><span style=\"font-size: medium;\">Strategic Women Alliance Network (SWAN)<\/span><\/u><\/b><\/p>\n\n\n\n<p style=\"font-size:16px\"><a href=\"https:\/\/consultblackswan.com\/\">Black Swan Consulting Inc<\/a>.\u2019s CEO Sydonie Neysmith founded the <a href=\"https:\/\/aimwithswan.com\/\">Strategic Women Alliance Network<\/a> to provide a safe space for women to come together and strategize about moving up or out of their roles in business and leadership.\u00a0<br><\/p>\n\n\n\n<p style=\"font-size:16px\">SWAN can provide excellent opportunities for collaboration, education, mentorship, and networking for women entrepreneurs and women in business, management, and leadership roles. Members of this global network benefit from their fellow SWAN sisters&#8217; guidance and global insights. Prospective members can <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSeLpJYqzBtlcvKJFOL32k00O29b_HFEQvNImBAGFTXNoBuzzw\/viewform\">apply here<\/a> to join this network of strategic, successful, and unapologetic businesswomen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p><span style=\"font-size: medium;\"><b style=\"mso-bidi-font-weight: normal;\"><u>American Business Women\u2019s Association (ABWA)<\/u><\/b><\/span><\/p>\n\n\n\n<p><span style=\"font-size: medium;\">The <a href=\"https:\/\/www.abwa.org\/\">ABWA<\/a>\u2019s mission is to bring together women of diverse occupations and provide opportunities to help them grow professionally and personally through education, training, <a href=\"https:\/\/consultblackswan.com\/\" target=\"_blank\" rel=\"noopener\">leadership<\/a>, networking support, and national recognition. So whether you&#8217;re starting up a business, jump-starting your career, or just need professional help the American business women&#8217;s association is a great resource for you.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: medium;\">&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-size: medium;\"><b style=\"mso-bidi-font-weight: normal;\"><u>National Women Business Council.<\/u><\/b><\/span><\/p>\n\n\n\n<p><span style=\"font-size: medium;\"><span style=\"background: white; line-height: 107%;\">This <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">organization <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">is <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">dedicated <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">to assisting and <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">empowering <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">women who want to start <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">or grow <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">a business. They <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">advocate <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">credit access, government procurement, and capital <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">funding as solutions <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">that can <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">help <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">women-owned <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">companies <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">in the long <\/span><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">term. <\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-size: medium;\"><a href=\"https:\/\/www.nwbc.gov\/\"><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\">The National Women&#8217;s Business Council<\/span><\/a><span style=\"background: white; line-height: 107%; mso-fareast-font-family: Arial; mso-highlight: white;\"> is a bipartisan federal advisory committee that provides nonpartisan advice and policy recommendations to the President, the United States Congress and the U.S. <a href=\"https:\/\/consultblackswan.com\/\" target=\"_blank\" rel=\"noopener\">Small Business Administration<\/a>.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tips from Black Swan Consulting, Inc. &nbsp; Despite prior setbacks, women-owned companies continue to make up an increasing percentage of all businesses in the United States. The increase in the&#8230;<\/p>\n","protected":false},"author":2,"featured_media":66,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[40,37,32,39,38,41],"tags":[],"class_list":{"0":"post-52","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-administrative","8":"category-benefits","9":"category-businesses","10":"category-empowerment","11":"category-entrepreneur","12":"category-women-owned"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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